![]() ![]() “Watch them do the typical strategy Announce an absolutely horrible policy, get everyone outraged, then walk back the policy only halfway when everyone is used to the really bad one.” Once a company makes a move like this, they typically don’t learn or try to just do what is right by their user base.” ![]() “We already know they are just gonna rewrite everything in a way that means the exact same thing. Thanks for your honest and critical feedback. Here is a bunch of marketing talk to make you think we’re doing something when in actuality we’re just figuring out how to keep doing what we’ve already decided to do. Mobile game developers in the thread, however, are not reassured. We will share an update in a couple of…- Unity September 17, 2023 We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. The company has now tweeted that it has heard these complaints, and is rethinking things. Unity will be ‘making changes’ to the policy If someone tried out a free game, quickly decided it wasn’t for them and uninstalled it, developers could actually lose money. The new fees would be especially problematic for those selling games at very low prices, and could make ad-funded games unfeasible. If you uninstalled the game and later reinstalled it, the developer would pay again. This wasn’t even per user, so if you bought a game from a developer and installed it on both iPhone and iPad, the developer would pay twice. Many developers were shocked by this, as it would dramatically increase their costs, with fees as high as 15 cents per install. However, in a blog post published last week, the company announced a new pricing model, under which developers would pay a fee every time their game is installed on a user’s device, once they hit a certain threshold. Unity currently charges developers a flat fee per user. Unity first launched for Mac back in 2005, and is today widely used by game developers for everything from iOS and Android through game consoles like PlayStation and Xbox to VR headsets. It also does a lot of the heavy lifting where animations are concerned, leaving developers more time to focus on the creative aspects of their work. This includes creating realistic textures, shadows, and reflections. Unity aims to greatly simplify the work of creating both 2D and 3D game environments by taking care of a wide range of the graphics work. The company is now offering developers a choice of charging models. Mobile game developers who rely on the Unity game engine have forced a rethink after the company announced changes to its pricing policy that would have proven a disaster for some. The decision reflects the anger felt by developers about the original announcement. Update: Unity’s CEO has now left the company’s employ, with immediate effect. ![]()
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